Join us on Monday 12 October 2026 at The Goods Shed, Ballarat for the Tourism Midwest Victoria Conference 2026

This year's theme is ‘From Connection to Impact’

Whether you're looking to grow your business, develop new partnerships or gain fresh perspectives on the future of tourism, this conference brings together the people, ideas and conversations shaping Midwest Victoria's visitor economy

The Conference will run from 9:30am - 4:30pm, and attendees can expect:

Conference MC

Felicia Mariani

Welcome & Industry Update

• Welcome to Country and opening remarks
• Tourism industry updates and regional priorities

Keynote Sessions

• Keynote Speaker 1: Vanessa Stoykov, Award-winning Storyteller, Bestselling Author, Financial Wellbeing Leader
• Keynote Speaker 2: Jules Lund, Tech Entrepreneur and TV/Radio Host

Interactive Breakout Sessions

Choose from a range of practical sessions designed to help businesses strengthen marketing, visitor experiences, sustainability and industry collaboration.

Breakout 1: Holly Formosa, Leveraging Events

Breakout 2: Nic Cooper, 360° Impact

Breakout 3: Kate Berry, Unearthing Your Brand Story

Industry Panel Discussion: Turning AI from a buzzword into a competitive advantage

Featuring:

• Katrine Taylor, Owner of Maggie and Kate
• Simon Coghlan, Owner of Buninyong Hotel
• Tim Matthews, Owner of The Forge Pizzeria & 1816 Bakehouse 
• Hosted by Holly Formosa

Ask the Expert Sessions

Access one-on-one advice and insights from industry specialists

Networking Opportunities

Connect with tourism operators, local government representatives, event organisers and industry partners from across Midwest Victoria

Your ticket includes full-day conference access, morning tea, lunch, and networking drinks and canapés at the post-conference event hosted by Itinerant Spirits

Spaces are limited - Secure your ticket today